A Better Feeling clean.

Smoosh set out to reinvent the shower experience with a hygienic, reusable silicone scrubber that combines soap and suds in one satisfying squeeze. Following a strong first year in market, they partnered with me to reimagine the brand from the ground up. Together, we created a bold, playful identity with an unmistakably cheeky voice and a broad appeal. Welcome to the latherverse.