Go Big. Go Soccer.
Youth soccer in America is still largely a pay-to-play system that can be financially and geographically out of reach for many families. Working with MLS and the team at Athletics NYC, I was brought on to help launch the MLS GO brand, with the goal of making youth soccer more accessible and, in the process, enriching American soccer’s talent pipeline.
Shortly after it’s launch, the brand identity won a 2024 Creative Review Annual Award.
